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Leveraging Human Feedback to Improve Automation

Oct 1, 2023

In a world where AI chatbots are becoming the new frontline for customer service, what sets a functional chatbot apart from an exceptional one? The answer is simpler than you might think: human feedback. In this article, we explore how integrating human insights can turn your chatbot from a FAQ tool into a dynamic and transformational asset for customer engagement.

The Chatbot Revolution

Chatbots have come a long way from their early days of simple scripted responses. Today’s chatbots are powered by sophisticated natural language processing (NLP) algorithms and machine learning, allowing them to understand and respond to customer inquiries with a remarkable degree of accuracy. They can handle routine inquiries, guide users through processes, and even provide product recommendations.

However, like any automation tool, chatbots have their limitations. They may struggle with nuanced or complex queries, misunderstand user intent, or fail to provide the empathy and understanding that human agents can offer. This is where human feedback becomes invaluable.

The Power of Human Feedback

1. Enhancing Training Data:

Human feedback plays a pivotal role in refining the training data of chatbots. When real interactions are analyzed, it provides insights into where the chatbot is excelling and where it’s falling short. This feedback helps in improving the underlying NLP models, making the chatbot more context-aware and accurate.

Take the example of a chatbot in the healthcare industry. It may repeatedly misinterpret symptom descriptions, potentially leading to incorrect advice. Incorporating human feedback from healthcare professionals can drastically improve its accuracy. This helps in refining its natural language processing (NLP) models, making the chatbot more aware of medical terminology and context.

2. Continuous Learning:

Chatbots should not remain static. They need to evolve and learn from new interactions. Human feedback helps in identifying trends, gaps in knowledge, or emerging issues. This information can then be used to update the chatbot’s responses and expand its capabilities.

Imagine a retail chatbot that initially was only trained to assist with sales. Over time, customer queries about order tracking and returns start pouring in. By analyzing human feedback, the chatbot can be updated to address these new needs, evolving beyond its original capabilities.

3. Exception Handling:

There will always be scenarios where a chatbot can’t provide a satisfactory answer. Human feedback is crucial for identifying these instances and creating protocols for human agents to intervene and provide assistance seamlessly. This ensures a consistent and high-quality customer experience.

For example, consider a financial services chatbot designed to help users with general queries about their accounts or investment options. A user might ask for advice on a very specific type of investment strategy or tax implications which the bot isn’t programmed to handle. Through human feedback, this kind of scenario can be identified. The brand can then implement protocols for a specialized financial advisor to step in ensuring the customer receives expert advice and maintains trust in the service. This positions the bot as the first line of support, but keeps the human-in-the-loop for more complex queries.

4. Detecting Biases:

Bias in AI is a growing concern. Human feedback can be instrumental in detecting biases in chatbot responses and ensuring that interactions are fair and unbiased, regardless of the user’s background or preferences.

Suppose users notice that a job recruiting chatbot seems to favor candidates from certain universities. Human feedback is instrumental in identifying and correcting this bias, ensuring the chatbot treats all applicants fairly, regardless of their educational background.

5. Contextual Understanding:

Human feedback helps chatbots better understand the context of user queries. It enables them to provide more relevant and personalized responses, creating a more satisfying customer experience.

In a customer support setting, a chatbot might initially respond to the query “How do I reset my password?” with a standard procedure. However, if the user specifies they’ve already tried the basic steps, human feedback can help the chatbot understand this context and offer more advanced troubleshooting options.


In conclusion, human feedback is more than just a nice-to-have feature—it’s the cornerstone for achieving chatbot excellence. As the landscape of customer service automation continues to evolve, the businesses that prioritize human insights will lead the way in creating chatbots that are not only efficient but also genuinely empathetic and context-aware.

At Pypestream, this balanced approach to automation is embedded in our philosophy. From design thinking workshops that capture your full use case; to deep AI training, and ongoing refinement by our experts – we provide a level of support that sets us apart. If you’re committed to delivering a customer experience that’s second to none, let’s talk. Schedule a meeting with us today to see how we can elevate your customer service.