Insights

Satisfaction is Worthless, Loyalty is Priceless

Customer loyalty is built upon consistently positive, high-value experiences with a brand, often exceeding customer expectations. Loyalty goes beyond satisfying needs or wants. It’s an emotional connection to a brand that customers love and will happily return for....

The New Era Of Customer Experience

In today’s fluid and fast-moving culture, where information flows freely, bad customer experiences can spread quickly and turn large audiences completely off brands. That’s why customer experience plays such a vital role in a brand’s strategy. However, with great...