People who support the performing arts tend to be passionate about it. And there are not just a few of them. Tens of millions of Americans attend live arts events annually and the sector contributes hundreds of billions of dollars to the GDP.
New York City’s Lincoln Center is a cultural destination for more than 5 million people a year from around the world. One of 11 resident organizations, Lincoln Center for the Performing Arts presents some 3,000 programs, events and initiatives each year for all age groups. As an organization, the Lincoln Center has always stood for excellence and service to its community, the nation, and the world. In 2012, it completed a major transformation initiative to fully modernize its concert halls and public spaces, renew its 16-acre urban campus, and reinforce its vitality for decades to come.
Included in the revitalization is the creation of a “Street of the Arts” with improved street presence and pedestrian-friendly sidewalks along West. 65th St. in New York City, as well as expanded dining options, new public green space, innovative digital information signage, a welcoming visitor’s center with free programming, the weather-protected Jaffe Drive pick-up/drop off area, and an update of the iconic Revson Fountain.
This transformation is one of the many indications that the Lincoln Center has its finger on the pulse of its audience. Another indicator is Green Lincoln Center. Today’s consumers want to see the brands and organizations they support adopt more sustainable practices. Committed to maximizing its efforts to protect the environment, over the past decade, the Center has implemented several important changes to operations. These innovations have included permanently improving energy, water, and waste efficiency. The Center is also committed to promoting sustainability through outreach and education within its community of arts organizations and Manhattan’s Upper West Side.
Today’s consumers also want convenience, speed, and seamlessness with any customer engagement. . While taking time out to enjoy a performance at the Lincoln Center is a priority for those who attend, spending too much time searching tickets for events is not. Therefore, true to form in their commitment to service, the Lincoln Center has incorporated a chatbot, ‘Wolfie’, (named after Wolfgang Amadeus Mozart) to their award winning website. Now customers, from across the globe who want to experience what the Lincoln Center has to offer can use their mobile device and with a few taps get answers to questions, find performances and book tickets in minutes. With over 3,000 to choose from annually, Wolfie makes the process smooth and on demand. Customers can quickly search events by type, date, and price. Wolfie will even make recommendations. Once a customer chooses, Wolfie provides dates and times and then books tickets. The process is intuitive and caters to today’s connected consumer.
Pypestream is pleased to partner with the Lincoln Center to offer their customers the best available experience that current technology can provide. Because appreciating legacy composers does not mean you have to appreciate legacy customer service technology.
“As one of the leading cultural venues in the world, our main challenge was usability and the 24/7 nature of our audience. Our goal is always to make finding an event and answering patron questions, as quick and intuitive as possible. With Wolfie, the Pypestream Bot we achieved that goal.”
Peter Duffin, Senior Vice President, Brand Management at Lincoln Center for the Performing Arts