Topic: Technology

How Good Is Your AI? Best Practices for Testing

How Good Is Your AI? Best Practices for Testing

The best Artificial Intelligence (AI) goes unnoticed. In a busy world that continues to move faster with each passing day, AI and automation are enabling people to keep up and stay connected by streamlining and improving everyday tasks. When AI operates correctly, no...

An Inflection Point For Conversational AI

An Inflection Point For Conversational AI

Although conversational AI has been in the headlines for years now, B2C applications of this technology are still in their infancy. I believe that's going to change this year, and we're going to see conversational interfaces replace more websites, mobile apps and...

Conversational Commerce Takes More Than Great AI

Conversational Commerce Takes More Than Great AI

Artificial Intelligence and Machine Learning represent the latest wave of transformative technology that is reshaping how enterprises do business, and perhaps nowhere is this transformation quite as apparent as it is in the conversational commerce arena. However, it’s...

Data Is King But Not Yet For Everyone

Data Is King But Not Yet For Everyone

When I started in marketing over 50 years ago, all we had to drive sales and reach consumers were mass marketing devices like TV ads, promotions and shelf wobblers. We, marketers, knew virtually nothing about our customers. Now, there is a wealth of data available and...