Let’s start with the end in mind. Better yet, let’s start with the end in the mind’s eye: the evolution of Digital Assistants pictured as a basic 2-axis chart. It’s pretty straightforward. The X-axis measures a Digital Assistant’s intelligence. The Y-axis...
Want to succeed in 2022? Meet your customer where she lives. After all, today’s consumer reasonably expects all her brands to be fully present on her phone. This includes handling her customer care issues on her phone. And not just on her phone, but in the...
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