Blog

These days, consumers have the control — they’re empowered by new technology and spoiled for choice. There are new rules of engagement for businesses and providers in every sector. We can no longer live inside the safety of our own industry verticals, comparing...

Over the last 5 years there has been an explosion of innovation in communication technology. New platforms and products have emerged that improve the way brands and consumers interact. The problem is, brands haven’t been able to figure out the best way to communicate...

Customer loyalty is built upon consistently positive, high-value experiences with a brand, often exceeding customer expectations. Loyalty goes beyond satisfying needs or wants. It’s an emotional connection to a brand that customers love and will happily return for....

As brands and marketers, the biggest lie we’ve told ourselves is that our customers actually want to hear from us. Unfortunately, it’s just not the case. It’s time we accepted this and started focusing on listening and not just talking. Why? Because people want to...

Customer experience is entering its golden age. Consumers are enjoying more influence over brands thanks to the easy access enabled through social media, and brands are faced with the ongoing challenge of ensuring each customer experience is a positive one. To this...

When was the last time you had a great customer experience? Or how about a really terrible one? No doubt it’s probably easier to recall the times a business has let you down than when they truly excelled. For me, my last memorable customer service experience was with...

In today’s fluid and fast-moving culture, where information flows freely, bad customer experiences can spread quickly and turn large audiences completely off brands. That’s why customer experience plays such a vital role in a brand’s strategy. However, with great...