Providing exceptional customer experience (CX) is no longer a choice; it’s a necessity. It’s no secret that your chatbot is an essential part of the mix. But how do your customers know what your chatbot has to offer? Marketing is the key to ensuring your customers engage and embrace your digital assistant/chatbot.
Here are ten ways to market your chatbot:
- Website Announcement Banner: Place a prominent banner or pop-up on your website’s homepage to let visitors know about your chatbot’s availability for assistance.
- Social Media Posts: Share posts on your social media profiles to introduce your chatbot and highlight its capabilities. Include eye-catching visuals and engaging content.
- Email Campaigns: Send out email newsletters to your subscribers, showcasing the benefits of your chatbot and encouraging them to try it out.
- Live Chat Transition: If you’re transitioning from live chat support to a chatbot, inform your existing customers and provide guidance on how to use the new system.
- Video Tutorials: Create short video tutorials demonstrating how to interact with your chatbot. Share these on platforms like YouTube, Vimeo, and social media.
- In-App Notifications: If you have a mobile app, send in-app notifications or push notifications to users, informing them of the chatbot feature.
- Blog Posts and Articles: Write informative blog posts or articles about the benefits of using a chatbot for customer support and post them on your website or LinkedIn.
- Customer Support Emails: Include information about the chatbot in your automated customer support emails, such as order confirmations or shipping notifications.
- Interactive Demos: Host interactive webinars or live demos where customers can ask questions and see the chatbot in action.
- Customer Testimonials: Showcase positive feedback and testimonials from customers who have had a great experience with your chatbot. This builds trust and encourages others to try it.
Remember to maintain consistency in your messaging across all marketing channels and continuously gather user feedback to refine your chatbot’s capabilities for an even better CX.
At Pypestream we deliver AI-powered chatbot solutions that are easy to market. Contact us to get started today.