Topic: Technology

5 Requirements for Building a Strong Data Culture

5 Requirements for Building a Strong Data Culture

With virtually all enterprises investing more heavily in data analytics, big data, and AI projects these days, company executives overwhelmingly report that they are trying to shift their organizations to a data-driven culture. However, only about a third of...

Encryption Isn’t Enough Conversational AI Requires More

Encryption Isn’t Enough Conversational AI Requires More

Expectations of privacy have never been higher among consumers, which means privacy has never been a greater imperative for businesses and their executive teams. At the same time, companies are increasingly under pressure to improve overall customer experiences and...

How Good Is Your AI? Best Practices for Testing

How Good Is Your AI? Best Practices for Testing

The best Artificial Intelligence (AI) goes unnoticed. In a busy world that continues to move faster with each passing day, AI and automation are enabling people to keep up and stay connected by streamlining and improving everyday tasks. When AI operates correctly, no...

An Inflection Point For Conversational AI

An Inflection Point For Conversational AI

Although conversational AI has been in the headlines for years now, B2C applications of this technology are still in their infancy. I believe that's going to change this year, and we're going to see conversational interfaces replace more websites, mobile apps and...

Conversational Commerce Takes More Than Great AI

Conversational Commerce Takes More Than Great AI

Artificial Intelligence and Machine Learning represent the latest wave of transformative technology that is reshaping how enterprises do business, and perhaps nowhere is this transformation quite as apparent as it is in the conversational commerce arena. However, it’s...

Data Is King But Not Yet For Everyone

Data Is King But Not Yet For Everyone

When I started in marketing over 50 years ago, all we had to drive sales and reach consumers were mass marketing devices like TV ads, promotions and shelf wobblers. We, marketers, knew virtually nothing about our customers. Now, there is a wealth of data available and...