In the world of eCommerce, where everyone and their mother has an online shop, it can be hard to stand out. Whether we’re talking about your front-end customer service or your back-end business processes, differentiation can be difficult.
Self service automation is here to turn that upside down.
Self-service automation is the use of technology to automate tasks that were previously performed manually by people. In the e-commerce industry, self-service automation has become increasingly popular and has been instrumental in streamlining various business operations. This has led to increased efficiency, cost savings, and improved customer satisfaction.
But how can self-service automation help your business? In this guide, we’ll explore the benefits of self-service automation for the e-commerce industry.
- The Personal Shopper Experience
In the past, personal shoppers were a sort of status symbol. They shopped for the wealthy and those who didn’t want to (or didn’t have to) go into stores or boutiques. They were something many people wished they had but they could never afford.
Self-service automation is bringing the personal shopper experience back for all.Customers can now easily place orders, track shipments, and process returns without the need for human interaction. Additionally, self-service automation is allowing customers to answer questions they may have about a product prior to ordering, without needing to place a phone call. This not only reduces the time it takes for customers to complete simple tasks but also frees up customer service representatives to focus on more complex issues.
2. Increased Efficiency
Self-service automation can help e-commerce businesses increase their efficiency by automating repetitive and time-consuming tasks. By integrating into your existing back end systems you can easily automate inventory management, order processing, and fulfillment Automating these tasks can help businesses reduce errors and improve accuracy, leading to faster order processing and improved customer satisfaction.
3. Cost Savings
So far we’ve discussed providing your shoppers with the white glove experience and increasing efficiency – but what about your bottom line?
Self-service automation can also help e-commerce businesses save on costs. Money sucked away by clogged up call centers and wasted time is a thing of the past. By automating tasks that were previously performed manually, businesses can reduce labor costs and increase productivity. This includes tasks such as data entry, order processing, and customer support. Additionally, automation can help businesses reduce the costs associated with errors, such as shipping the wrong product, which can be a financial burden to correct.
4. Increased Sales
In addition to saving your company money where it normally would be lost, self-service automation can help e-commerce businesses increase sales.
By enabling customers to place orders at any time of the day or night businesses can generate revenue even when their staff is not available. Additionally, self-service automation can help businesses reach a wider audience by making it easier for customers to find and purchase products online.
5. Improved Data Management
Self-service automation isn’t just here to help you save money and improve your customer service experience. It can also help your business manage its data more effectively. This includes data related to customer orders, inventory levels, and sales data. By automating these processes, businesses can improve the accuracy and timeliness of their data, which can help them make better-informed decisions.
Self-service automation is changing the game for e-commerce businesses. By automating tasks that were previously performed manually, businesses can streamline their operations and free up their staff to focus on more complex tasks.
Is your business ready to improve sales, data management, and customer satisfaction? If the answer is yes, consider implementing self-service automation.
To read our eBook on Self Service Automation for eCommerce, click here.