3 Build vs. Buy Questions for CX Leaders

How to deliver Customer Engagement Automation

This new Pypstream white paper provides a simple framework for deciding whether to build or buy Customer Engagement Automation. It poses three critical questions that CX leaders should ask.

  1. Do we have a strong understanding of customer engagement needs?
  2. Do we have the right resources and expertise to do this ourselves?
  3. Are we willing to wait?

The white paper explores each of these in detail, giving CX leaders sage advice on how to think through them.

Build vs. Buy White Paper Cover