3 Build vs. Buy Questions for CX Leaders
How to deliver Customer Engagement Automation
This new Pypstream white paper provides a simple framework for deciding whether to build or buy Customer Engagement Automation. It poses three critical questions that CX leaders should ask.
- Do we have a strong understanding of customer engagement needs?
- Do we have the right resources and expertise to do this ourselves?
- Are we willing to wait?
The white paper explores each of these in detail, giving CX leaders sage advice on how to think through them.